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ROVERINAE
06Solutions

Identity Architecture

A digital system should not only function. It should express the right identity.

Business purpose

Identity Architecture clarifies who a company really is, how it is perceived and how it wants to be perceived — and translates that into content, structure, design and digital behaviour.

Where it begins

  • The company appears smaller or different than it actually is.
  • External perception does not match internal reality.
  • Content describes services but not stance.
  • Different channels convey different characters.

Possible outcomes

  • Clarity about identity and intended perception
  • A shared understanding of relevant audiences
  • A clear communication direction
  • Translation of that direction into structure, content and design

Working method

  1. 01Capture identity, origin, values and ambition
  2. 02Contrast current perception with intended perception
  3. 03Define trust, authority and memory signals
  4. 04Translate the agreed direction into digital decisions